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OPI partnered with four female-identifying creators to articulate the artists’ visions of the brand’s aesthetic.
February 23, 2023
By: Lianna Albrizio
Associate Editor
Professional nail salon brand OPI and its parent company Wella Company made their debut into the Web3 space with the launch of their Me, Myself, and OPI NFT Collection. Inspired by their spring 2023 color collection, the new collaboration opened the door for OPI to collaborate with independent artists and creators to bring new digital artworks, voices and perspectives to beauty and digital collectibles. “Wella Company's entry into Web3 marks a new chapter in our j...
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